2016 and the Major Interactions of Search Engine Optimization (SEO)
Another year is going to end with miner algorithm updates. But these miner updates has great impact over search engine results. As the term of search engine optimization growing fast day by day, business website holders are keen to get the expert services of online marketing or SEO. The interaction of search engine optimization and online business has been established from past few years as people are going to aware its importance. So, the changes are taking place with new techniques in SERP. I was reading the news about Search Marketing Expo, which describe some major elements of SEO in coming years. I would like to discuss here and share my thoughts regarding these major elements.
We see the importance of local SEO in current year after pigeon update but in coming years, especially in 2016, local SEO will be more importance than ever. Google’s Pigeon update has verified their commitment to voice and mobile features (discussed below). Make your local search smart and stay on top with Google map and new keywords or search phrases. Google is now using mobile apps data and showing it on search results.
Claim your Business with Map in Local SEO
Google Maps is the clear example of localization of business place with full address and contact information. Now in Google search we see on top map results which can take a visitor easily on the exact business location.
Migrate to HTTPS from simple HTTP
It is the term of secure data transferring from a website to web server. Secure Socket Layer (SSL) is an additional layer which makes data transfer more secure with HTTPS technology. Although transferring from HTTP to HTTPS can make SEO related things wrong but investing on SSL certificate is worth more for a website for safe browsing experience. It’s even more important when a website handling user data or sign up and login authentication.
Search engines are now getting 80% search data from mobile smart devices. So the website and even blogs layout also should be mobile friendly. Search engines, especially Google, screaming on the importance of mobile friendly or responsive website designing and development regarding SEO. Mobile devices are now overtaken over desktops or laptops because it is the most popular way of get online, and most of the paid clicks and organic search comes from these smart devices.
Business Benefits of Mobile Search
SEO works for the online business presence and the feature of mobile friendly or responsive website layout gives enhancement to mobile marketing, social and local mobile integration, advertisement, and most important customer relationship management (CRM).
Interaction with Voice Search
Brilliant idea of voice search, by the Rosetta’s article, and this feature is available now on Window Cortana, Apple Siri, and Google Now. In text based search, user types a phrase and gets the related or unrelated result. But with voice search, using WH questions (Why, Where, Whom, When, What, How, etc), user can get accurate search results.
Use of Direct Answers and Structure Data
The prerequisites and limitations of mobile search have pushed increase of direct answers. Google attempt this advance technique to show an accurate answer to a searcher according to the search query at top of the search result page.
Basically structure data is the additional information and user can see it in meta description or next to a website. This technique gives 4times up rank comparing to an average website without having structure data. Structure data elements are thumbnails, prices, and yellow starts as well. This data can be anything from costing and accessibility to breadcrumbs and video.
Website advertisement through video posting using sites like YouTube, Vimeo, Dailymotion etc, is comparatively very cost effective technique than ad posting. A few seconds video and explore your whole video expect reading an ad description or its glance. Video advertising offers lots of potential for elevating brand awareness and rising conversion rates.