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Coronavirus impact on Software Development and IT Industry

The recent pandemic of Coronavirus has disrupted lots of businesses including supply chains, manufacturing demand for merchandising, etc. Since it is affecting almost every business, we, Solutions Player, a Software House in Islamabad Pakistan takes the opportunity to present an overview of Coronavirus impact on software development too.

The stock market recently has witnessed a 10% decline in the S&P 500 which means that the S&P 500 would not make a profit this year. A big reason can be the United States’ reliance on China as a supplier for smartphones, tablets, and other gadgets that are assembled there. Microsoft production of its Surface laptops and closure of Apple 42 stores in China are other indicators of impact on both hardware and IT industry.

The Coronavirus impact on software development can be denounced from the fact that any business development team certainly requires face to face meetings with prospective clientele for requirement gathering and prospecting. Though a lot of US companies are into the outsourcing process and it is possible to hold the meeting via Skype or other online messengers, but still, it is not a substitute for everything. The companies which do not own a remote workforce strategy in place have suffered at maximum.

How Solutions Player is handling Coronavirus impact on Software Development?

We as topnotch software development and training center in Islamabad Pakistan are taking all hygienic measures to prevent our employees and clients from this contagious disease. All of our business processes are going as per routine due to efficient remote working in place. We are fully committed to fulfilling all of our obligations and working enough to mitigate the fallout of the Coronavirus. Our competitive advantage is that the majority of our employees not only know to work remotely but also to maintain effective communication with both team leads and clients to counter Coronavirus impact on software development business at maximum.

Best App Development Course in Pakistan: What is it?

Are you looking for a best app development course in Pakistan to become a developer and wonder what’s inside it? Then this piece of writing requires a read. According to a recent job survey, there is an inclination in job openings for mobile app developers. Due to this, some IT training centers across the twin cities are offering dedicated curriculum and classes so that you can follow a promising career in this prestigious field.

In terms of app development and especially for mobile platforms, Android app development is currently stealing the show due to high demand and usability among consumers. The major factor behind this is open source aspects of said platform. Any of the best app development course in Pakistan will give you opportunity to make your hands dirty on layout designing, programming, and development and publishing on app platform. Some of the most essential tools and technologies you will be playing with is Java Programming Language and Xml to declare UI elements in android apps.

A best app development course in Pakistan also gives hands on experience with development like Android Studio and its SDK. Remember a mobile app developer owns a decent pay scale with opportunity to progress both in corporate sector and in freelancing. All in all a bottom line is that an app developer is a secure and beneficial occupation provided if you may consider a best app development course in Pakistan or work under banner of a professional web and mobile app developer company.

NOTE:- Do not forget to check our last article for best SEO company for small businesses: what to look for?

The author works for a app development company also offering top IT courses for App Development in Islamabad Pakistan.

Best SEO Company for Small Businesses: What to look for?

Even if you own knowledge of SEO, you may still require the services of a best SEO company for small businesses in Islamabad Pakistan. This is due to the fact that your website should be maintained on a regular basis. As SEO is a continuous process so one cannot deny the importance of acquiring professional services. Here are some points that one should look for before acquiring a best SEO company for small businesses in Islamabad Pakistan.

Website Audit Report

An accomplished SEO firm should provide you with an extensive website audit report. This will determine the scope of work later to be done.

Keywords Research

A best SEO company for small businesses in Islamabad Pakistan can provide you up with a good keyword research. Usually it focuses on providing list of keywords which are good in searches but less competitive so that time and other resources will be saved from wastage.

Credible Backlinking

Backlinking is the cornerstone for SEO. It should be kept in mind that a best SEO company for small businesses in Islamabad Pakistan focuses on developing backlinks from higher domain authority websites instead of ordinary link submissions.

Modern SEO Techniques

A top SEO professional does not take advantage of spamming techniques to rank you on top in no time. A best SEO company for small businesses in Islamabad Pakistan always opt for tools of the trade and modern SEO techniques to rank clients in a white hat manner.

Generate Targeted Audience

Last but not the least good SEO professionals generate targeted intended audience by performing activities on relevant social media groups and related themes. A best SEO company for small businesses in Islamabad Pakistan surely understand the distinction between plain traffic and targeted traffic aimed to get you visitors who might be genuinely interested in purchasing your products or services.

NOTE:- Do not miss our last post for MARKETING PROGRAMMING DEFINITION.

These are some of the techniques used by professionals working under banner of a best SEO company for small businesses in Islamabad Pakistan.

Marketing Programming Definition

In our blog post for marketing programming definition, we will look into the power of two domains e.g. digital marketing and programming that can help in leveraging any business. There are countless books and course materials on both but how to best apply them to your company is a question in the big picture.

What is Marketing?

Consider marketing as everything a business does to sell products and services. Though the fundamentals of marketing are relatively simple to explain but mastering them can mean the difference between success and failure.

Marketing components

Let’s talk about its components too in our post for marketing programming definition. Not all marketing aspects or ingredients will apply to every business however as a business entrepreneur you should be familiar with all of them. Let’s start with inbound marketing a tool to consider as your workhorse comprising tactics to maintain a steady influx of customers into your sales process. It employs using various channels in creative ways to reach a huge audience. Search Engine Optimization and Social Media Marketing fall in this to drive high volumes of quality traffic that can convert through brand engagement in the long run.

If inbound marketing is your workhorse, then consider direct marketing as your racehorse too to produce an instant response. Things like calls to action in online or broadcast media fit in this spectrum. Direct marketing allows you to instantly measure success or failure based on response rates. If you’re reaching out to prospects and saying “buy from me” then this is an outbound marketing tactic e.g. sales calls, print ads, broadcast ads, door-to-door sales and much more. Another tactic in limelight is Social Media Marketing via popular social media platforms. Twitter, Linkedin, and marketing on others, etc. fall into this category

Each of these components has its own scope and understanding them all can help you find your way out of the marketing madness. Let’s delve into the second component of our marketing programming definition.

Computer Programming

Also known as coding, it is the art of making a computer perform what you want it to perform. It is done via a sequence of instructions to perform a specified task for a computer a.k.a. Program. A computer is a hardware that requires instructions to execute upon. Programming is all about solving a problem using the computer as we cannot do it on our own at the speed & accuracy with which a computer can.

Let’s take a simple example of calculating the sum of all even numbers from 1 to 1,000,000. This is not something that a human being cannot do, but the time that is required to calculate, the possibility of making a mistake at some point of time, amount of resources required if we use a pen and a paper or a calculating machine, and other similar reasons make this an undesirable option. But through computer programming, we can achieve this in less than 5 minutes. Put in simple words, it is all about is telling a computer what to do. Though it seems to be pretty simple, it’s very complicated.

We do not want you to be a passive business entrepreneur. That is why we have specifically furnished this post for “Marketing Programming Definition” so that you can make the best by using a blend of both domains. Solutions Player offer Software Development and Digital Marketing Courses in Islamabad.

The author last posted an article for Top SEO Companies in Islamabad Pakistan.

Top SEO Companies in Islamabad Pakistan: What do they offer

SEO being the search engine marketing tactic plays the vital role of a brand or a business success for all types. For businesses, it sets the result-oriented process and highlight brands through the organic way. In this piece of writing for SEO companies in Islamabad Pakistan, we will look into the aspects you need to know about both SEO and search engine marketing service providers in Islamabad Pakistan.

The role of SEO

Many people still continue to inquire about its significance. When people search using a search engine you definitely want your website URL on the top of search engine result pages e.g. SERPs. This will maximize chances to eventually click through to your website, and building trust, confidence, and credibility to both website and business.

Why SEO Companies in Islamabad Pakistan for your business success?

We all know that a higher level of searches will generate more traffic. People also prefer to search via Google for better products or services they need. SEO also displays results for local search engines or maps thus indirectly increases your sales, revenue and business credibility. It is also witnessed that businesses that acquire services of top SEO companies in Islamabad Pakistan benefited in terms of best ROI’s as SEO gives unmatched insights about customers and their behavior online.

The other side of the coin

If you may not acquire topnotch SEO companies in Islamabad Pakistan and look for ordinary firms then you will suffer. This is due to the fact that non-credible SEO services use old, outdated practices which will ultimately result in search ranking plummeting, or worst of all your website been removed from search results completely. So better is to acquire services of reputable SEO companies in Islamabad Pakistan.

The author works for Solutions Player SEO Services IT Training in Islamabad Pakistan.

Mobile App Development Course for Beginners in Islamabad: The Roadmap

This time we will be focusing on mobile app development which has grown as the number of mobile users rise exponentially every year. Our roadmap for effective Mobile App Development Course for Beginners in Islamabad comprises two different paths.

Single Platform Development

The first one is suitable for you if you are focusing on building a native mobile application for a single platform with accessibility to hardware access e.g. Android or iOS. As the most native applications developed in Android are programmed in Java so we will teach you about Android Studio IDE and Java. Our Mobile App Development Course for Beginners in Islamabad will also train you with Swift or Objective-C language for IOS development however you will be required up with a Mac device in this spectrum.

Cross-Platform Development Path in our roadmap for Mobile App Development Course for Beginners in Islamabad:

Keeping this in regard our developers will teach you all about Hybrid Applications Development. These tools were actually created to help existing web developers to easily develop and deploy applications to the mobile platforms via HTML5, CSS and JavaScript and deployed using some wrapper around it for each mobile OS. These sort of applications are best startup and does not require access to much hardware features of the device. Amazon’s mobile application is one of the best example in this spectrum.

That’s all folks for the day. Check our Mobile Application Development in Android  page to know the potentialities which you can acquire too by following our mobile app development course for beginners in Islamabad.

Top viewed Digital Marketing Tactics 2019

Whenever it comes down to top viewed digital marketing tactics 2019 you’ll need to focus on the following tactics.

Top Digital Marketing Tactics 2019 in limelight:

Search Engine Optimization (SEO)

Perhaps the most vital tactic is SEO though true Google’s algorithms can still become confusing. But you should have an expert to manage SEO to truly succeed. The most recent requirements are mobile friendly, accessible and secure sites.

Search Engine Marketing 

You’ll want an expert of Google Ads to make the most from this top viewed digital marketing tactics 2019.  Google let you choose whether you want graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads, localized ad capability as per your business context and requirement.

Local Search Marketing 

The key is  for a local businesses realize the value in being found by local consumers.  Through Google My Business, your listing turn up the instant someone does a Google search based on the user’s keywords. Your business will be appearing on Google Maps by implementing this prominent and top viewed digital marketing tactics 2019.

Responsive Web Design 

The key here is to make your website in conformity with all mobile screens. AMP (or Accelerated Mobile Pages) is a key in this spectrum to mobile web pages load faster.

Social Media Marketing 

You’ll have to curate some content that adds luster to your expertise and brand so that they’ll likely share. You can hire an influence or act like an influence by yourself in terms of your domain on all popular social media channels to make the most from this top viewed digital marketing tactics 2019.

Re-Marketing 

Another aspect to tap prospects who didn’t respond to your site’s banner ads the first time. This key here is to track these visitors through cookies and creating new ads on related sites to better target your prospects. The information you get from of your visitors via website will be enough to tweak your ads to their pain points.

These are some from the best and top viewed digital marketing tactics 2019 which are currently followed by top SEO experts like Solutions Player with spirit.

As a Top Business App Development Company in Islamabad Pakistan

With Solutions Player you can streamline and expedite your business processes by developing your own business apps for both web and mobile. Regardless of any business  we as a top business app development company in Islamabad Pakistan make your work easier by developing business solution on the go e.g. Taxi App Solution, Delivery Services App Development, Financial and Banking Mobile Apps, E-Commerce Apps, B2B, B2C Apps etc.

Why need for a Business App Development Company in Islamabad Pakistan?

We all know the fact that every business has its own context and requirement with distinctive goals. To accomplish successfully in this highly competitive business world it requires both online, web presence along with mobile e.g. Android IOS application too in sync for running smooth business operations and accessing masses in case of service based.

We as a preferred and already experienced business app development company in Islamabad Pakistan is backed with all of the necessary resources required for creating a best business app. We own an outstanding team of Android and iOS professionals who work closely with the clients to create smart business app solutions in lieu with their business requirements.

Benefits of hiring a business app development company in Islamabad Pakistan

Hiring services like us means increasing your market reach. The are numerous benefits of acquiring a top business app development company in Islamabad Pakistan which are but not limited to:

  • Tracking, monitoring and controlling your business processes on the go and at your finger tips.
  • No dependency on any external vendor
  • Building brand awareness and recognition on all platforms while increasing customer engagement
  • Reward existing customers through re-marketing or business loyalty programs
  • Complement your web business with mobile one and many others.

Apps which we already developed as a top Business App Development Company in Islamabad Pakistan

Our portfolio includes but not limited to:

Christian Taxi – Taxi App/Cab App Solution in Norway like Uber/Careem

Paytoo –  Chef/Home made Food Delivery App

Carvertise – Car Advertisement App

Truck Motion – Moving Business App

and many more like Job, Recruitment App, Labor, Plumbing Services App, Testing Services App and others which are attributed to a credible Business App Development Company in Islamabad Pakistan.

 

AMP Web Development in Islamabad

If you analyse the web traffic of the past few years for all great websites you will find that they there is one  thing in common and that is the rise in the number of visitors from mobile devices. There is no ambiguity that mobile computing has changed the way people consume online content and so forth developed a trend to build websites for mobile audiences. Thus there is a need for top AMP Web Development in Islamabad to hire for.

As an AMP Web Development in Islamabad for building a Mobile Audience

Creating “mobile friendly websites” has been a trend for many years. Responsive web design is one approach in this spectrum. However there is another approach and that is Accelerated Mobile Pages AMP web development.

Endorsed by Google, AMP is an open standard meant to create sites that load more quickly on mobile devices. It is not akin to Responsive Web design. Though responsive web design is bit flexibility as you can create one page that automatically responds to wide range of devices and screen sizes, from mobile phones to tablets to laptops, desktops, and beyond. The key here is to focus on all devices and user experiences, not just mobile.

On the contrary as a firm for AMP Web Development in Islamabad, we focus on purely optimized mobile performance especially mobile speed and instant rendering of web content. This can be done by aspects like lazy loading, pre-fetching resources, async javascript, placing Inline style sheets, no downloadable fonts, resource prioritization etc.

Another key difference between AMP Web Development in Islamabad and Responsive Web Design is the that responsive design is rarely “added on” to an existing site. On the contrary AMP can be added onto an existing site, however. In fact, it can even be added onto an existing responsive site.

What is the right Solution?

So which is the right option for you Responsive Web Design or Accelerated Mobile Pages (AMP)? It is subject to your specific requirements. We as a top AMP Web Development in Islamabad can use the blend of it.  This means delivering your site responsively, but using AMP on select sections or pages which may be most suited to that style of development. We can work out a best hybrid solution for you .

Best way to build Keyword List

Building Keyword list is the basic activity whenever it comes down to initiating SEO Campaign. Every SEO professional knows its importance whenever it comes down to ranking website and reaching audience. The best way to build keyword list is to probe the intent of searches performed by visitors on the internet. This helps in targeting prospects, generating leads and driving more sales.

Understanding in terms of “why” and “how” is also a part of best way to build keyword list. This helps us in finding the intent of search which helps to know and identify both requirements and relevancy of the search terms. One of the best way to build keyword list is to put yourself in customer shoes and delve around product name, its functionality, features and usage to obtain more relevant keywords. By exploring around terms like best, compare, deals, reviews, new, online, used, top you will get your list building on stronger notes.

Another of the best way to build keyword list is to concatenate words like price, cost, affordable, cheap, buy, coupon, and free shipping. This is a best way to build keyword list in not time by adding modifiers to them. Remember the competition is also in parallel so keep an eye on their website content too to find potential list during your quest for adopting the best way to build keyword list. You can check it by right clicking on the web page and using “view source” option.

The best way to build keyword list is the brain storming:

Nature has provided you with one of the most powerful tool and that is the human mind. If you may not use it to your benefit then you will surely be left behind into the race of your very own existence. So use it as a best way to build keyword list.