Ranking first on a Google search engine results page (SERP) is everybody’s preference but it’s not the only thing that matters. If you don’t rank first, there’s a lot you can do to improvise your search results and visibility. Here are some SEO Trends August 2018 to embrace for this month in the said spectrum.
Perform SEO to combat ad blockers
We all know that attain rankings without links is very hard. Research shows that almost every page you surf, app you download, link you click or product you purchase is tracked, you can perform ad blocking cookies via anti-spam software and skip ads. As a part of SEO Trends August 2018 you should integrate a multichannel SEO strategy, target strong and relevant keywords, induct brand keywords with high-quality content and keyword enriched links.
You should keep track of and analyze your data along with active social media engagement with a mobile-friendly web design in place.
Build credibility and avoid spam
Another from SEO Trends August 2018 followed by top SEO services in Pakistan is that Social media platforms and search engines will continue to induct new rules to counter fake news, maximize data security and provide relevant information.
This year, Twitter updated its policies by incorporating new anti-spam rules. Twitter now prohibits duplicate content e.g. same business tweets on multiple Twitter handles. If you are familiar with Google’s algorithm updates then this is nothing strange to you. Provide internet surfers what they want via creating well-written, authoritative content. Send press releases consistently featuring your organization’s story and engaging your audience.
Make the most of “internet of things”
Another from SEO Trends August 2018 is the approach by bots to use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to present snippets from those pages in (their) results.” So you must ensure that you consider mobile versions of a website.
The “Internet of things” (IoT) will also bloom this year. With the rise of internet-enabled devices in their cars and home appliances, like virtual assistants Siri and Amazon Alexa, the content creation and accessibility for various devices means you should present with the most important information. Incorporate multimedia, perform mobile friendly test and make use of campaign tracking.
These are some from the SEO Trends August 2018 noteworthy to share followed by top SEO Services in Pakistan.