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What is Structural Website Penalty in SEO?

Might be you are reading about a penalty you never know before, or might be you know. We didn’t read and see any major algorithm update about website structure, but it exists in the list of website penalties. Website structure indicates great user experience for website traffic. And if your website is not getting sufficient traffic, although you are on top of search engine ranking position by search phrases, it means there is something wrong, and then you will go for website analysis and algorithmic changes.

indexImportance of website structure

All the search engine algorithms show effects on website by taking information of its searchers to rank a website (up or down). An accurate website development with planned site structure can reduce website bounce rate. User will stay and go to check other website pages for more information if your website structure will be user friendly. The good site structure benefits will be:

  • Appear with site-links on search engine
  • Better website crawling
  • Better optimization for crawler

Site-links are those appear on the search results along with main website pages. It has big advantage in SEO because it shows direct and relevant website navigation to user and boosts click-through rate (CTR). With good website structure, you do not need to login to Google Webmaster and add site-link data. Webmaster tool do it itself if your website has a great formation.

The better site structure also helps crawler or Googlebot to index all contents of a website. On the other hand, crawlers will have an extremely simpler time accessing, indexing, crawling, and with strong structure returning the pages of a site.

For the better website optimization and SEO success, strong website structure gives you huge amount of organic search though SEO and SERPs.

In short, a good website structure is core of your all SEO effort!

imagesHow to Create a Good Website Structure?

Accurate time of creating strong website structure is before its development. Here I am going to explain how to create a good website structure, because, it is a core product of intended design, accurate organization, and understanding.

Design a hierarchy before website development

  • Make it logical
  • Maintain the number of main categories
  • Balance the amount of each subcategory within each main category

Build URL structure that follows page navigation hierarchy

  • Organizes according to website structure
  • With appropriate keywords coverage

Create website navigation in CSS or HTML

Create shallow-depth navigation structure of website pages

  • Minimum number of clicks to reach every page
  • Make it according to user and crawler perspective

Create header with main navigation pages

  • Try to use image-based subpages navigational structure
  • Text links to navigate with appropriate anchor
  • In footer menu, just use the duplicate menu of header
  • Avoid to use additional category in footer menu

Build a comprehensive internal linking and well- integrated website structure

  • Website should have link to and link from another web page
  • Navigate a website main page to subcategory page
  • Leaf- level page should have internal linking

Website optimization in SEO has lot of things to keep in mind. Manual website penalties and algorithmic penalties are so tricky to recover from, But! Possible… some of the penalties recovery needs your patience and determination. Just focus on new SEO tactics, understand and follow the algorithms, and start working on strong content strategy corresponding with social media marketing strategies. It will give you desired search engine results and keep the site safe from penalty. Website structures in the most important one an overlooked method of website optimization. Just follow the great website SEO strategies with strong website structure!

2016 and the Major Interactions of Search Engine Optimization (SEO)

Another year is going to end with miner algorithm updates. But these miner updates has great impact over search engine results. As the term of search engine optimization growing fast day by day, business website holders are keen to get the expert services of online marketing or SEO. The interaction of search engine optimization and online business has been established from past few years as people are going to aware its importance. So, the changes are taking place with new techniques in SERP. I was reading the news about Search Marketing Expo, which describe some major elements of SEO in coming years. I would like to discuss here and share my thoughts regarding these major elements.

SEO Services in Islamabad            Local SEO

We see the importance of local SEO in current year after pigeon update but in coming years, especially in 2016, local SEO will be more importance than ever. Google’s Pigeon update has verified their commitment to voice and mobile features (discussed below). Make your local search smart and stay on top with Google map and new keywords or search phrases. Google is now using mobile apps data and showing it on search results.

Claim your Business with Map in Local SEO

Google Maps is the clear example of localization of business place with full address and contact information. Now in Google search we see on top map results which can take a visitor easily on the exact business location.

            Migrate to HTTPS from simple HTTP

It is the term of secure data transferring from a website to web server. Secure Socket Layer (SSL) is an additional layer which makes data transfer more secure with HTTPS technology. Although transferring from HTTP to HTTPS can make SEO related things wrong but investing on SSL certificate is worth more for a website for safe browsing experience. It’s even more important when a website handling user data or sign up and login authentication.

            Mobile SearchSEO Expert in Islamabad

Search engines are now getting 80% search data from mobile smart devices. So the website and even blogs layout also should be mobile friendly. Search engines, especially Google, screaming on the importance of mobile friendly or responsive website designing and development regarding SEO. Mobile devices are now overtaken over desktops or laptops because it is the most popular way of get online, and most of the paid clicks and organic search comes from these smart devices.

Business Benefits of Mobile Search

SEO works for the online business presence and the feature of mobile friendly or responsive website layout gives enhancement to mobile marketing, social and local mobile integration, advertisement, and most important customer relationship management (CRM).

            Interaction with Voice Search

Brilliant idea of voice search, by the Rosetta’s article, and this feature is available now on Window Cortana, Apple Siri, and Google Now. In text based search, user types a phrase and gets the related or unrelated result. But with voice search, using WH questions (Why, Where, Whom, When, What, How, etc), user can get accurate search results.

            Use of Direct Answers and Structure Data

Direct Answer

The prerequisites and limitations of mobile search have pushed increase of direct answers. Google attempt this advance technique to show an accurate answer to a searcher according to the search query at top of the search result page.

Structure Data

Basically structure data is the additional information and user can see it in meta description or next to a website. This technique gives 4times up rank comparing to an average website without having structure data. Structure data elements are thumbnails, prices, and yellow starts as well. This data can be anything from costing and accessibility to breadcrumbs and video.

2016-seo            Video Advertising

Website advertisement through video posting using sites like YouTube, Vimeo, Dailymotion etc, is comparatively very cost effective technique than ad posting. A few seconds video and explore your whole video expect reading an ad description or its glance. Video advertising offers lots of potential for elevating brand awareness and rising conversion rates.

Content Marketing for Website SEO by Analyzing a Competitor

If you are a beginner in the field of SEO or to an exacting part of online marketing, and you consider like you are missing a little in your SEO tactic, at that moment competitive analysis can lend a hand. We can’t say that it is about pinching a tactic of any competitor, but relatively about certify that you are making use of content marketing strategy in SEO services, search to their potential readers or users and social media. Competitor analysis is an important element of other SEO components with the divest types of competitors.

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competitive analysisMany online businesses, whilst start their content marketing approach, have a precise set of questions that they ought to find their answers before. Luckily, if a content marketer has competitors related to the business, then he/she can easily find the answers of the questions through analyzing content marketing and SEO tactic. By review on this fundamental tactic, following questions might be come into the mind of SEO services provider:

What will be a blogging strategy for a business? The answer of this question shows a discrepancy by the business size and production.

What subject matter should be covered? Look to the competitor to search out what subjects or common topics they cover up. Blogging by the competitors for some time have likely examined which subjects are well on the way to produce leads and deals.

SEO content marketingWho ought to blog for us? There are distinctive methodologies you can take concerning the patrons on your blog. You will see business blogs by taking SEO services created by a few individuals inside the organization or composed by the organization holder, and online journals wrote by numerous inward and outer contributors.

To what extent ought to each one post be? You ought to base the length of the content or article on your optimal peruser/client. Take a gander at the competitor’s piece of writing (content or article) and see which pieces produce the most engagement from potential clients.

Where would it be a good idea for us to guest blog? Although guest blogging has gotten hammered recently, but! it is still an incredible procedure for organizations looking to pick up presentation in their industry and to reach new clients.

Would different manifestations of content past blogging be effective? Content marketing is not restricted to blogging and guest blogging. A business may need to try different things with video marketing, infographics, podcasting, and different types of content to catch a more extensive group of audience.

Useful website linking in SEO with Inbound and Outbound Tactics

Inbound links

Inbound linksInbound links are generally recognized as Backlinks. These are the links pointing out to your site and search engines like it when a website has pointed with thousands of links. However, sometimes search engine penalizes the website for it too if a site has contained poor or low quality and unrelated backlinks, because you have no right over the inbound links which others post for you.

All the search engines like relevant links in relevant category point to your website but as you have no access over them you cannot control which sites point to your website. But using rich content for marketing and website SEO with information and exceptional new piece of writing, then there are additional chances that people will link to your site and those links will be dofollow. With this strategy you will get potential users and targeted traffic to your website. Inbound links are considered healthy for blogs or websites and also increase website’s PR (Page Rank) and SERPs (search engine result pages).

Outbound links

Outbound linksHaving the full access and control, these are the links pointing to other websites from your website. People have diverse observation about outbound links and several people say that it is not in favor of the SEO services and internet marketing policy and if you do this search engines can penalize your website. This methodology is wrong; as my theory is that you be supposed to link to appropriate content if it gives new information to your readers.

Bloggers are of the observation that you lose traffic when you add outbound links in your web content, other than, if you share helpful resources then probabilities are that your readers will fasten to your blog and will come again in search of other functional resources. But if you do add outbound links in your contents or articles then make certain they are pointing to appropriate, unique and revealing content.