SEO using a perfect On-Page anatomye is the first step to go high ranking position in SERPs (search engine result pages). With keyword density of webpage content and Meta tags, on-page SEO has a complete and effective structure strategy we need to follow in the start of website’s SEO. Google frequently releasing new updates and success in SEO doesn’t happen without adapting new strategies and following new algorithms.
The effective on-page SEO structure helps a search engine to look a webpage into various factors and pick it to rank better using certain keywords. So, if you are following old SEO strategies and tactics, it’s time to re-evaluate it quickly analyzing importance of online business promotion in the years of 2016-17. Here I would like to give you a proper on-page SEO structure that should implement while working on your website or a blog.
Research the business related search phrases and select the most searched phrases. I would like to suggest you to research business related keywords manually as well along with using the keyword planner tool. Although it is time consuming but manual analysis will give you accurate result.
The title of a webpage or a blog post is the most important factor of on-page SEO. Use the keyword at the start of the webpage title because it adds more weight to your website for search engine optimization.
Wrap your webpage title in an H1 (heading) tag. It is because of search engine crawler. Crawler reads H1 tag first and using a related keyword in title and in H1 heading will give boost to your online business website in search engine as crawler will get the exact information of the webpage.
Try to add keyword in subheading, at least once and wrap this subheading with key-phrase in H2.
Create leverage SEO friendly URLs with proper use of human readable words, short, and keyword rich. Use 2 to 5 words in URL to make it short and the use of keywords in URL can rank your webpage better. Two types of URLs exist: Static and Dynamic. Static URLs are those which are SEO friendly using targeted keyword in it and human readable. Dynamic URLs are in term of ugly URLs shows in random alphabets, numbers, and special characters.
Modifiers like the use of any long tail version of targeted keyword. For example, as I am using “2016-17” and others like “best”, “reviews” etc.
Confound with Multimedia
Confound with multimedia engaging with diagrams, images and videos have two critical user interaction ranking factors:
- Reduce bounce rate
- Increase time on site
Mention Keyword in First 100 words
While writing any blog post or article, must write your targeted keyword in first 100 words. It is most preferable strategy to optimize a keyword.
Responsive Website Design
Search engine, especially Google, gives basic 30% marks to a responsive web product and started penalizing non-responsive websites. Make your websites responsive mobile friendly design because Google will crack it down even more in future.
Use of Inbound and Outbound Links
This strategy of inbound and outbound linking with related pages helps search engine to figure out a page topic.
Sprinkle LSI Keywords
Keywords using LSI (latent semantic indexing) makes relation to your primary keyword, in other words, synonyms of the keywords. A search engine uses synonyms to determine relevancy of a web page.
The use of image file name with the targeted keyword and use your targeted keyword in image Alt Text.
Social Media Buttons
Use of social media buttons of your active social media accounts will give you social signals increasing your followers but doesn’t increase website ranking directly. It increases your social sharing 700% by a prominent social sharing button and generates more visibility of your content.
Website Page Load Speed
The page load speed plays a very important role to boost your website ranking. 75% visitors wouldn’t re-visit your website that took longer than 4 seconds to load. Boost your website speed by switching to faster hosting and using CDN compressing images.
Increase Dwell Time
Keep your visitors engage to your website content or blog content with effective quality and informative stuff. If a visitor doesn’t stay at your content page and hits back button immediately, Google Analytics uses Dwell Time to size up your website content quality. Website bounce rate and time spent by a visitor are parts of dwell time.
Long Content Posting
A proverb of SEO is “Length is Strength”. So, longer contents ranks higher significantly on search engines. The content of a page makes it worthy or contemptible. The best content is that gives supply on demand, and must be linkable.