Solutions Player as a Brand Strategist
Our world is in a state of constant reinvention which sometimes seems to be intimidating and sometimes exciting. For many entrepreneurs catching up with evolving trends on their own is horrendous. The fact is that to stay competitive today every business must have a 360-degree branding strategy which includes social media and digital communications as well as print and collateral.
Here are some of the techniques we follow as a Brand Strategist to develop a successful 360-degree brand campaign.
We brand to put you in a leadership position
It’s not about designing an attractive logo and printing all your collateral in the company’s colors. It’s all about establishing a brand message which conveys the key point of the difference between you and your competitor. What do you offer to clients that no one else does? To find that key point we not only create deep understanding of your product and company culture, but of your competitor as well. We also explore your target market segment and identify it’s both needs and wants. Then only afterwards we develop digital or print media to represent your brand.
We present you online in homes, offices and on the go
An exquisite, user-friendly and content rich website is the most important tool in 360-degree branding. It is the key to connect you to potential clients and other business prospects. We carefully craft content that’s easy to read, understandable, accessible and furnished by attractive graphics.
We also design and develop a website in a manner that everything you have on your site is viewable on mobiles and gadgets too. This extends your online presence and your services can be accessed by millions in your targeted segment.
We do Social Media Marketing to boost your SEO and Sales
We create engaging content and conversations. Well-crafted social media posts are an excellent way to boost SEO and enhance your brand’s reputation. It also helps your customers to seek you out instead of the other way around.
We extend your brand’s reach with displays, events and promotions
We are partnered with authorized and topnotch outdoor media agencies to extend your brands reach. We will use Billboards to catch reader’s attention and create a memorable impression instantaneously, leaving him/her thinking about the advertisement after they have driven past it.
For moveable advertising we will use Floats an Advertising Trolley with a motor bike connected with it to move in a selected area with internal LED for night view. We will chose Vehicle Graphics as a branding medium too if required usually adopted by multinational firms. Other branding mediums are Standies, Windows Graphics and Shop Branding.
One of the effective amongst our compendium of branding tools as a strategy is Advertising by Mail / Courier. In Rawalpindi and Islamabad premises we can make your reach over 100,000’s of homes and 20, 000’s of businesses. Our affiliate will carry out door to door distribution in your specified area with the marketing material placed in mail boxes. More than 90% of the direct mail is picked up within 2 hours of delivery. You can track and verify distribution via GPS tracking, SMS alerts, gate markings, sample checks and surprise visits. Our direct mail coverage area comprises more than 20,000 homes from high income and VVIP areas in Islamabad (comprising F, E, G, I, D, B Sectors of Islamabad plus Porshe areas like Diplomatic Enclave, Naval Farms etc.). Similarly more than 20,000 high income residential areas are covered by us for mailing in Rawalpindi region.
We also integrate trade shows, events and special promotions as your marketing mix. These are multi-dimensional opportunities for your clients to see your brand in action and stand out at every turn.
With a 360-degree branding strategy we will make your marketing more effective than ever before. Just contact us we’d love to hear from you.