SEO and Social Media Marketing as a powerful Blend
Have you ever thought about how social media leverage SEO or vice versa? If not, start thinking about the blend of SEO and social media marketing. Both channels seems to be bit different marketing channels, but they complement each other if used in an appropriate way. Let’s crack SEO and social media marketing fusion.
First, let’s see what SEO is? It is the practice of increasing the quality and quantity of web audience through organic search engine results as per relevance to the search terms. If your website, blog, web application is on a search engine’s first results page then this means you are going good in terms of search engine optimization and social media marketing should be your next step.
These two marketing tactics mingle with each other in the sense that you also have to design, develop and produce quality content on all the prominent social media channels. Thus quality over quantity comes into play. Producing relevant content in lieu with your targeted audience should be your main objective. It will lead you towards getting dedicated followers from your targeted demographic. The key for creating a good SEO and social media marketing blend is to craft your social posts across channels, and make sure that they are optimized for searches as well. Your postings should be based keyword research you have done with relevant image, a link to your website and engaging content that clearly communicates necessary information to your followers.
The second part of creating a good SEO and social media marketing blend is to make sure that your content is being shared. If you may observe that your content is being shared then you certainly have hit the mark. Shares, likes, retweets, and so on, are all vital to prove credibility of your content to search engines and gain a social proof which comes handy to demonstrate that people trust your brand and it’s you are sending out. The conclusion here is that all of the quality content should be easily shareable. The key here for SEO and social media marketing blend is to have social sharing buttons on content and links to all of your social media channels and keep your branding and its message uniform.
Consider this combo of SEO and Social Media Marketing as a power duo to bring more qualified traffic to your website via social channels so that people will be able to find you faster and easier.
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