What is Structural Website Penalty in SEO?
Might be you are reading about a penalty you never know before, or might be you know. We didn’t read and see any major algorithm update about website structure, but it exists in the list of website penalties. Website structure indicates great user experience for website traffic. And if your website is not getting sufficient traffic, although you are on top of search engine ranking position by search phrases, it means there is something wrong, and then you will go for website analysis and algorithmic changes.
All the search engine algorithms show effects on website by taking information of its searchers to rank a website (up or down). An accurate website development with planned site structure can reduce website bounce rate. User will stay and go to check other website pages for more information if your website structure will be user friendly. The good site structure benefits will be:
- Appear with site-links on search engine
- Better website crawling
- Better optimization for crawler
Site-links are those appear on the search results along with main website pages. It has big advantage in SEO because it shows direct and relevant website navigation to user and boosts click-through rate (CTR). With good website structure, you do not need to login to Google Webmaster and add site-link data. Webmaster tool do it itself if your website has a great formation.
The better site structure also helps crawler or Googlebot to index all contents of a website. On the other hand, crawlers will have an extremely simpler time accessing, indexing, crawling, and with strong structure returning the pages of a site.
For the better website optimization and SEO success, strong website structure gives you huge amount of organic search though SEO and SERPs.
In short, a good website structure is core of your all SEO effort!
Accurate time of creating strong website structure is before its development. Here I am going to explain how to create a good website structure, because, it is a core product of intended design, accurate organization, and understanding.
Design a hierarchy before website development
- Make it logical
- Maintain the number of main categories
- Balance the amount of each subcategory within each main category
Build URL structure that follows page navigation hierarchy
- Organizes according to website structure
- With appropriate keywords coverage
Create website navigation in CSS or HTML
Create shallow-depth navigation structure of website pages
- Minimum number of clicks to reach every page
- Make it according to user and crawler perspective
Create header with main navigation pages
- Try to use image-based subpages navigational structure
- Text links to navigate with appropriate anchor
- In footer menu, just use the duplicate menu of header
- Avoid to use additional category in footer menu
Build a comprehensive internal linking and well- integrated website structure
- Website should have link to and link from another web page
- Navigate a website main page to subcategory page
- Leaf- level page should have internal linking
Website optimization in SEO has lot of things to keep in mind. Manual website penalties and algorithmic penalties are so tricky to recover from, But! Possible… some of the penalties recovery needs your patience and determination. Just focus on new SEO tactics, understand and follow the algorithms, and start working on strong content strategy corresponding with social media marketing strategies. It will give you desired search engine results and keep the site safe from penalty. Website structures in the most important one an overlooked method of website optimization. Just follow the great website SEO strategies with strong website structure!