Solutions player is currently regarded as a topnotch search engine marketing company in I8 Islamabad Pakistan. We are offering plenty of services related to this Pay per click comprising popular social media forum for advertising.
Our role as a Search Engine Marketing Company in I8 Islamabad Pakistan
With the evolution in the marketing landscape, Search Engine Marketing (SEM) helps businesses to capture market further online by purchasing Ads on search engines such as Google and promotion of websites in SERPs to optimize the brand presence and conversions.
Approximately eighty-five percent of retailers surveyed consider search engine marketing (including paid and SEO) as the most effective customer acquisition tactic. So what we do means understanding SEM in depth.
SEM comprises SEO & Paid Advertising in which SEO is the practices of gathering web traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings. Paid search ads help internet marketers get more web traffic via desktop or mobile web search.
As you have grabbed some knowledge of SEM let’s list some terms which we usually explain to our clients as part of our role as a Search Engine Marketing Company in I8 Islamabad Pakistan
Run advertising campaigns for your business and pay only when someone click your ads. It means Google or Facebook Advertising etc.
The cost which you will pay when someone clicks your Ad.
CPM (cost-per-thousand impressions)
The cost which you will pay when your ad appear (impression) thousand times on display network.
CTR (Click through rate)
Ratio of clicks to impressions e.g. if there are 100 impressions (appearance of your ad) and 7 clicks then it means CTR is 7%.
Best strategy for Paid SEM or PPC
The key is to mine keywords properly and group them into relevant themes with correct match types. Estimate bid on all match types and continuously test your ad copies and landing pages to improvise CTR. We target relevant locations and should always look for places that seem to give your business. Following are some of the steps that are involved in SEM.
Solutions Player as a best search engine marketing company in I8 Islamabad Pakistan takes care of all of your business advertising needs in this spectrum and make sure to not only build but optimize campaigns too. Follow our contact us page to know more about how we can serve your business needs in this spectrum.