In our blog post for marketing programming definition, we will look into the power of two domains e.g. digital marketing and programming that can help in leveraging any business. There are countless books and course materials on both but how to best apply them to your company is a question in the big picture.
What is Marketing?
Consider marketing as everything a business does to sell products and services. Though the fundamentals of marketing are relatively simple to explain but mastering them can mean the difference between success and failure.
Let’s talk about its components too in our post for marketing programming definition. Not all marketing aspects or ingredients will apply to every business however as a business entrepreneur you should be familiar with all of them. Let’s start with inbound marketing a tool to consider as your workhorse comprising tactics to maintain a steady influx of customers into your sales process. It employs using various channels in creative ways to reach a huge audience. Search Engine Optimization and Social Media Marketing fall in this to drive high volumes of quality traffic that can convert through brand engagement in the long run.
If inbound marketing is your workhorse, then consider direct marketing as your racehorse too to produce an instant response. Things like calls to action in online or broadcast media fit in this spectrum. Direct marketing allows you to instantly measure success or failure based on response rates. If you’re reaching out to prospects and saying “buy from me” then this is an outbound marketing tactic e.g. sales calls, print ads, broadcast ads, door-to-door sales and much more. Another tactic in limelight is Social Media Marketing via popular social media platforms. Twitter, Linkedin, and marketing on others, etc. fall into this category
Each of these components has its own scope and understanding them all can help you find your way out of the marketing madness. Let’s delve into the second component of our marketing programming definition.
Also known as coding, it is the art of making a computer perform what you want it to perform. It is done via a sequence of instructions to perform a specified task for a computer a.k.a. Program. A computer is a hardware that requires instructions to execute upon. Programming is all about solving a problem using the computer as we cannot do it on our own at the speed & accuracy with which a computer can.
Let’s take a simple example of calculating the sum of all even numbers from 1 to 1,000,000. This is not something that a human being cannot do, but the time that is required to calculate, the possibility of making a mistake at some point of time, amount of resources required if we use a pen and a paper or a calculating machine, and other similar reasons make this an undesirable option. But through computer programming, we can achieve this in less than 5 minutes. Put in simple words, it is all about is telling a computer what to do. Though it seems to be pretty simple, it’s very complicated.
We do not want you to be a passive business entrepreneur. That is why we have specifically furnished this post for “Marketing Programming Definition” so that you can make the best by using a blend of both domains. Solutions Player offer Software Development and Digital Marketing Courses in Islamabad.
The author last posted an article for Top SEO Companies in Islamabad Pakistan.